With mainstream media under state or oligarchic control across much of Eastern Europe and Central Asia, the space for genuine public debate and critique is limited. Although regimes have started to crackdown on free speech online, social media remains one of the few places where civil society can communicate with new audiences with a degree of freedom.
But social media is about more than a place for expression. An effective online presence can help civic groups build connections with wider society, run fundraising campaigns and connect with other individuals and groups in different sectors or different countries. Our two-week social media marketing school teaches activists advanced social media campaigning skills to help them navigate the different outlets and grow their online support.